Using marketing skills to sell a product

IntroductionThe product that we get hold of chosen is the breakfast cereal. Our brand get ahead to will be Mrs Mathilda because we wanted to acquire an Australian epitome to better relate to the local consumers (the famous Australian assiduity ?Waltzing Mathilda?). The primary location of our business and factories will be in Queensland because it is closer to the raw materials needed (wheat, grains and corn) to manufacture our products. We have a range of healthy breakfast products like breakfast bars, cornflakes and exsert cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we are a newly schematic company, our dodging is to establish a foothold in Australian securities industry before venturing out other regions in the world. demographic EnvironmentMore various(a) peopleThe cosmos of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asian s, eastern Europeans, Indians and Africans) has shown a steady emergence from 22.9% to 23.6% of the aggregate population (Australian bureau of Statistics, 2003). Thus when we design our free guest hotline, we have to take into account the different languages of these people. For instance, provide multi-lingual options for the consumers to admit from, press 1 for English, 2 for mandarin and etc.

develop populationIn 1991, the pct of the Australian population aged 65 and in a higher place stands at 11.5%. This figure has jumped to 12.3% in 2000 and further increases are anticipate (Australian Bureau of Stat istics, 2003). Therefore there will be an i! ncrease in demand for healthy food and so we have to run into that the contents of our product provide the maximum practical nutritionary value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having fewer children. Of those dwelling house that have children, the... If you want to get a full essay, inn it on our website: BestEssayCheap.com

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