Claire VIAGGI London 2012 Olympic Games Asian MBA Question 2 Williamson has to satiate 4 objectives for its strategy: 1. 2. Maximize the tax revenues 3. Maximize the attendance 4. consider the seats with the just large number 5.
Make the tickets inexpensive for the average Londoner To create his pricing strategy, Williamson has to slope the following tradeoffs: 1) conglomerate aspects of the drive and bulk expectations: * varied haves call down different audience * tall local hire for ordinary playfulness in host country (e x: sailing, rowing, indoor itinerary cycling) * High International appeal for famous gass (ex: swimming and gymnastics) * Different sports displace a different interest for the audience ( abundant four-spot versus Modern Pentathlon) * Event stages appeal a lot of spate who wish to see where the gold medals are awarded * Particular group or ath allowes also create a mellow demand 2) Issue regarding the perceptions of worth differences: * No disrespect will be accepted by a too high equipment casualty difference among different sports (in particularly between the braggart(a) quartet and some less everyday sports) * It is not possible to assure price discount for local community if the same egress isnt made for all the EU citizens Williamson can smelling all those stakes with some sports such as the Big Four or the stage events, because the demand is high and nation are ready to pay a high price. lets assume the following assumptions: Assumption 1 Williamson r! ate high prices for the major events in order to maximize the revenue Problem: * each prices has to be harmonize so he would have to increase the ticket price for the sports less popular not to sop up feel any raft disrespected among the 6 valid sport represented * As those sport are already facing anaesthetise to fill up venues, an increase of price will reject people to steal tickets * The objective of maximizing the attendance...If you want to bond a panoptic essay, order it on our website: BestEssayCheap.com
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